Abby
Omotoso

Abby Omotoso

I specialize in human-centered and AI-friendly content. 10+ years helping companies such as Meta and Salesforce build knowledge systems that scale.

Location
Greater Pittsburgh, PA
Current Role
Documentation Specialist @ Meta
Experience
10+ Years
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01 - ABOUT
"I don't just write documentation — I build the semantic infrastructure that scales AI accuracy and reduces organizational risk by turning fragmented content into a high-performance knowledge asset."

I'm a content strategist and technical writer with over a decade of experience turning complex systems into clear, user-centered documentation. My work spans API and SDK documentation, information architecture, knowledge base design, and AI-powered content strategy.

Currently on assignment at Meta's Reality Labs, I'm building knowledge infrastructure that eliminates single points of failure and scales institutional knowledge across 50+ cross-functional stakeholders. Previously at Salesforce, I led documentation strategy for Composable Storefront and Einstein Platform — Salesforce's AI app development infrastructure.

I hold a BA in French, German, and Spanish from Columbia University and am certified in content strategy, taxonomy, metadata, and the Jobs to Be Done framework.

50%
Support Request Reduction
70%
Documentation Views Increase
20+
Years of Experience
50+
Stakeholders Served
02 - SELECTED WORK

Samples of content strategy deliverables and technical writing

Content Strategy · 2025

B2C Commerce Developer Center Reorganization

Salesforce

Reorganized the B2C Commerce developer documentation portal using a Jobs-to-Be-Done (JTBD) approach to eliminate developer confusion. Created a lean, 1-stop shop for developers to access all information and tools needed to build a B2C Commerce site.

Information ArchitectureJTBD FrameworkDeveloper Experience
View Document
Content Strategy · 2025

Composable Storefront Documentation Reorganization

Salesforce

Restructured documentation using a JTBD-based, chronological framework after developers reported they couldn't find documentation or understand the learning path. Used AI to identify jobs within a standard ecommerce journey and created a 1-page developer workflow.

AI-Assisted StrategyDeveloper WorkflowJTBD Framework
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Developer Guide · 2024

URL Resolution — Get URL Mapping Endpoint

Salesforce

Developer guide for the Salesforce B2C Commerce 'Get URL Mapping' endpoint, explaining how headless storefronts can support localized, user-friendly URLs. Includes prerequisites, sample cURL calls, sample responses, considerations, and best practices.

API DocumentationHeadless CommerceREST API
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API Reference · 2023

Copy a Document or Template V2 API Method

Salesforce (Quip)

Complete API reference documentation for the Quip 'Copy a Document or Template V2' method. Covers required scopes, header and path parameters, request body schema with mail merge capabilities, and detailed examples.

API ReferenceREST APIQuip Platform
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API Use Cases · 2023

Edit a Document — REST API Use Cases

Salesforce (Quip)

Sample use cases for the Quip 'Edit a Document' API method, demonstrating how to add items to lists, insert paragraphs before or after content, and perform other common document editing operations using the REST API.

Use CasesREST APIDeveloper Guide
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Technical Diagram · 2021

Aria Platform Architecture Diagram

Aria Systems

Visual architecture diagram for the Aria subscription billing platform, mapping the Web Services API, Aria Core components (Rating, Invoicing, Billing, Taxation, Payments, and more), Data Layer, and external connectors to CRM, ERP, and Payment Processors.

Architecture DiagramVisual DocumentationPlatform Overview
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Data Flow Diagram · 2021

Event Notification Data Flow

Aria Systems

Data flow diagram for the Aria platform's Event Notification system, illustrating how users enable and subscribe to notifications (Accounts, Orders, Financial Transactions, Usage Monitoring) and how Aria delivers them via email, XML, or name-value pairs.

Data FlowVisual DocumentationEvent System
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03 - SKILLS & EXPERTISE

Areas of Expertise

API & SDK DocumentationContent StrategyInformation ArchitectureKnowledge Base DesignAI-Powered DocumentationDeveloper GuidesRelease NotesConceptual OverviewsTroubleshooting GuidesSOPs & FlowchartsUser Training ManualsContent GovernanceKPI Definition & MonitoringPrompt EngineeringAgile DocumentationTaxonomy & Metadata

Tools & Technologies

MarkdownGitHubPostmanSoapUIPythonDITA XMLConfluenceVisioOxygen XML AuthorPerforceAcrolinxAP StylebookSharePoint

Certifications

  • Taxonomy and Metadata
  • Jobs to Be Done Framework for Designers
  • Content Strategy Fundamentals
  • DITA XML Essentials

Languages

  • EnglishNative
  • FrenchConversational
  • GermanConversational
  • SpanishConversational
04 - CONTACT

"People don't want to take a cab, they want to get somewhere."

Abby Omotoso in Wyoming mountains