Abby
Omotoso
Transforming complex information into clear, discoverable documentation. 10+ years helping companies such as Meta and Salesforce build content strategy that scales.
"I don't just write documentation — I architect knowledge systems that help people find what they need, when they need it."
I'm a content strategist and technical writer with over two decades of experience turning complex systems into clear, user-centered documentation. My work spans API and SDK documentation, information architecture, knowledge base design, and AI-powered content strategy.
Currently on assignment at Meta's Reality Labs, I'm building knowledge infrastructure that eliminates single points of failure and scales institutional knowledge across 50+ cross-functional stakeholders. Previously at Salesforce, I led documentation strategy for Composable Storefront and Einstein Platform — Salesforce's AI app development infrastructure.
I hold a BA in French, German, and Spanish from Columbia University and am certified in content strategy, taxonomy, metadata, and the Jobs to Be Done framework.
Two Decades of Craft
I've built documentation systems across technology, government, energy, and maritime organizations.
Documentation Specialist
- —Built a centralized knowledge base serving 50+ cross-functional stakeholders at Reality Labs
- —Developed AI-powered search methodology to reduce noise and improve information retrieval precision
- —Optimized documentation for AI-powered search tools with structured headers, taxonomies, and LLM-friendly wording
- —Led end-to-end content strategy resulting in consistent increases in KB adoption and user engagement
- —Authored a prompt engineering guide to upskill team members on Meta's internal search tools
Lead Technical Writer
- —Created developer documentation for Composable Storefront (headless e-commerce solution)
- —Led cross-functional project to improve information architecture of the documentation portal
- —Managed content strategy for Composable Storefront developer documentation
- —Coordinated improvement of the Commerce Cloud developer center
- —Mentored writers in project management and stakeholder engagement
Staff Technical Writer
- —Reduced support requests by 50% through clear, concise API/SDK documentation for Einstein Platform
- —Designed a publicity campaign that contributed to a 70% increase in EP documentation views
- —Led project to improve content coverage and usability of Einstein Platform documentation portal
- —Created developer guides for building AI apps using generative AI/GPT
- —Initiated and led project to enhance Quip API and SDK documentation
Senior Technical Writer
- —Created a developer guide as a centralized information source about Aria's APIs
- —Wrote 18 API use cases to help customers use Aria's platform more efficiently
- —Trained 3 technical writers on quality standards, templates, and agile documentation processes
- —Used XML-based content reuse system to write online help and release notes
Procedure Writer
- —Created and maintained templates and writer training guides for vessel and port operations
- —Prepared policies, SOPs, flowcharts, and training presentations about business processes
Procedure Writer
- —Received Certificate of Appreciation for documenting and standardizing key business processes
- —Researched and developed policies, SOPs, and flowcharts about business processes
Technical Writer
- —Received Star Performer Award for delivery excellence in high-pressure, deadline-driven environments
- —Contributed to the successful rollout of 15+ DOE applications
- —Created SharePoint sites used by 20 programmers to enhance workflow and collaboration
A selection of documentation, content strategy deliverables, and technical writing samples
Areas of Expertise
Tools & Technologies
Certifications
- ✓Taxonomy and Metadata
- ✓Jobs to Be Done Framework for Designers
- ✓Content Strategy Fundamentals
- ✓DITA XML Essentials
Languages
- EnglishNative
- FrenchConversational
- GermanConversational
- SpanishConversational